or:monitor – advanced call tracking
Office Response’s bespoke call tracking software, or:monitor, really works. We’ve already generated savings of over 60% on our own PPC spend solely through the Online Call Tracking functionality which links inbound calls directly to our keywords via full Analytics & Adwords integration
or:monitor, allows you to monitor, via your own online dashboard, the origin of all of your inbound calls enabling you to further optimise your online and offline media spend. Having tested it here for a number of months we are confident that it will drive significant performance improvements into any ambitious company with an online presence. or:monitor’s call tracking capabilities include:
1. Online Call Tracking: or:monitor provides a visitor level call tracking solution that tracks how every single website visitor has found your website, what pages they looked at and at what point they picked up the phone to call you.
As or:monitor online call tracking tracks every website visitor it can provide reports on:
- How many phone calls are generated by each keyword
- Which referring domains are generating the best offline response
- How your PPC traffic compares to organic search in generating offline conversions
- The exact path the visitor took through your website and at what point they called you
- And much, much more!
2. Offline Call Tracking: With or:monitor you can assign unique telephone numbers to each of your offline adverts or marketing campaigns. Once these unique telephone numbers are published you will be able to generate reports on the exact volume of telephone calls each campaign has generated and the quality of those calls. You can assign unique tracking numbers to any offline advertising, including:
- And anywhere else you have a phone number as a call to action
For a full information pack please fill in the form opposite, email marketing(at)office-response(dot)co(dot)uk or call our Business Development Team on 0845 223 7004 and ask to speak to Ian.