In a recent Law Society Gazette article, Alastair Moyle commented on the importance of marketing management , a point that clearly resonates strongly with Joanna Goodman’s feature “Law Firms Face New Financial Management Challenges”. In her article Joanna quotes Rupert Hawke (FD of Cartwright King) who says “The key is to develop systems and processes that inform operational decision-making”.
The implied focus here being on driving internal efficiencies.
Whilst I agree with Rupert my question is how early in the business process can we start to introduce effective process and exercise real control? The subtext being… did it really need the introduction of ABS to drive consumer focussed change? …continue reading